After a year and a half of hiatus of blogging about anything besides food and sports, I've decided to get off the bench and wade into the business of business blogging. Most of the credit for this decision goes to Aaron Strout, CMO of Austin's own Powered Inc and author of one of my favorite (and most prolific) blogs Citizen Marketer 2.1.
While I do focus on measurable marketing via online channels and social media, I intend to look at real work issues and trends through my particular lens. In my time in marketing I've worn many hats, so don't be surprised if I weigh in on topics that maybe out of my described bailiwick.
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